Skip to main content
  • Search
  • Account
  • My Wish List
Heritage jewelers website logo
  • My Wish List
  • Engagement
    • Classic
    • Dramatic
    • Dream
    • Romantic
    • Delicata
  • Wedding Bands
    • Diamond
    • Carved
    • Plain
  • Jewelry
    • Mens
      • Other
      • Mens Religious Jewelry
      • Mens Bracelets
      • Mens Chains
    • Wedding Bands
      • Diamond
      • Plain
      • Carved
    • Engagement
      • Delicata
      • Romantic
      • Dream
      • Dramatic
      • Classic
    • Rings
      • Diamond Rings
      • Colored Stone Rings
      • Gold Rings
      • Silver Rings
    • Necklaces
      • Diamond Necklaces
      • Colored Stone Necklaces
      • Gold Necklaces
      • Silver Necklaces
    • Earrings
      • Diamond Earrings
      • Colored Stone Earrings
      • Gold Earrings
      • Silver Earrings
    • Bracelets
      • Diamond Bracelets
      • Colored Stone Bracelets
      • Gold Bracelets
      • Silver Bracelets
    • Religious Jewelry
      • Gold Religious Jewelry
      • Silver Religious Jewelry
    • Family Jewelry
      • Baby
      • Mother
    • Watches
      • Mens Watches
      • Ladies Watches
    • Giftware
  • Men's
    • Chains
    • Bracelets
    • Religious
    • Other
  • Giftware
  • Our Store
    • Why Heritage Is Unique
    • About Us
    • Our Services
    • Your Master IJO Jeweler
    • Create a Wishlist
    • Testimonials
  • Education
    • Jewelry Education
    • Diamond Education
      • The Four Cs of Diamonds
      • Diamond Buying Tips
    • Choosing The Right Setting
    • Learn About Gemstones
      • Birthstone Guide
      • Gemstone Guide
    • Precious Metals
    • Jewelry Care
      • Caring for Fine Jewelry
      • Diamond Cleaning
      • Gemstone Cleaning
    • Anniversary Guide
    • Gold Buying Guide
  • Contact(current)
  1. Home
  2. Education
  3. Diamond Buying Tips

Diamond Buying Tips

Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

Diamond Weight & Size

Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

Diamond Color

Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

More Diamond Education

  • Learn about the 4Cs of Diamonds
  • Schedule a Diamond Consultation with us
  • Learn how to Care for your Diamonds
Heritage Fine Jewelers
2547 Ridge Road West
Rochester, NY 14626
(585) 225-7280
Store Information
Hours
Monday - Friday:10:00am - 8:00pm
Saturday:10:00am - 5:00pm
Sunday:Closed
Education
  • Jewelry Education
  • The Four Cs of Diamonds
  • Diamond Buying Tips
  • Choosing the Ring
  • Birthstone Guide
  • Gemstone Guide
  • Precious Metals
  • Caring for Fine Jewelry
  • Diamond Cleaning
  • Gemstone Cleaning
  • Anniversary Guide
  • Gold Buying Guide
Quick Links
  • About Us
  • Our Services
  • Testimonials
  • Custom Jewelry
  • Make An Appointment
  • Contact
Keep In Touch

© 2023 Heritage Fine Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.